Masaru Emoto is a Japanese author known for his controversial claim that if human speech or thoughts are directed at water droplets before they are frozen, images of the resulting water crystals will be beautiful or ugly depending upon whether the words or thoughts were positive or negative. Emoto claims this can be achieved through prayer, music or by attaching written words to a container of water. These claims have been strongly criticized as "pseudoscience."
http://www.adhikara.com/water.html
http://en.wikipedia.org/wiki/Masaru_Emoto