The attendees to this meeting (Mikhail Gorbachev, George Bush, Margaret Thatcher, Václav Havel, Bill Gates, Ted Turner, etc.) arrived[1] at the conclusion that a 20:80 society is inevitable. This means that the work provided by 20% of the world population would be sufficient to sustain the world economy, while the other 80% would be without work or opportunities, nourishing a growing frustration.
This is where Brzezinski's concept came into play. Brzezinski suggested that "tittytainment," a mix of physical and psychological methods, be used to control people's frustration and predictable protests. He then explained the term as being a portmanteau fused from titty and entertainment, alluding to the sleeping and lethargic effect that is produced when a baby is breastfed.[2]
http://en.wikipedia.org/wiki/Tittytainment
At the other end, are those who argue that globalisation is an unmitigated disaster, replacing the social-democratic prosperity of postwar Europe with a plutocratic nightmare.[5] According to those taking this view, globalisation will produce a '20:80 society', in which the benefits of change will be experienced by transnational corporations and the highly skilled 20 per cent of the workforce they need.[6] For the other 80 per cent, a bleak outlook of life bouncing between unemployment and insecure employment is presented. The restive masses making up this 80 per cent will be kept quiet with a mixture of (increasingly inadequate) welfare payments and televised pap, described by Zbigniew Brzezinski as 'tittytainment' - the reference is to the pacifying effect, rather than to the pornographic component, of the TV diet.[7] In sum, this view presents the globalised world as one of the haves and the have-nots. For the have-nots, sage advice offered by some is that in these circumstances it will be better to 'give a poor man a fishing rod, not fish - teach him how to make a living, not take a handout.'[8]
http://www.murdoch.edu.au/elaw/issues/v9n3/pinto93_text.html#INTRODUCTION_T
http://en.wikipedia.org/wiki/Amusing_Ourselves_to_Death
